Friday, December 12, 2014

The Unsung Heroes of Feet

by Meghann on December 12, 2014

This post is sponsored by Bombas.

Let’s talk socks because, really, how often do we discuss socks? They’re great with shoes, they’re great at keeping our feet warm, and they’re generally pretty awesome at keeping blisters at bay. Basically socks are the unsung hero of keeping our feet happy and warm.

Here’s something I didn’t know about socks – socks are the number one most requested clothing item at homeless shelters. Let that fact sink in for a second. You know all those things I mentioned that socks are generally pretty great at? Those are pretty important things. Where are feet without their unsung heroes?

That’s where Bombas stands out. Bombas are athletic-leisure socks, engineered and designed to look better, feel better and with a mission to help those in need. When Bombas co-founders David Heath and Randy Goldberg discovered that socks were so sought after at homeless shelters, they began putting a plan in motion to make a difference. They started Bombas, a company that donates a pair of socks for every pair sold. The more socks sold, the more that are donated back into the community. And these just aren’t any socks, they’re basically super socks.

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Bombas spent two years on research and development prior to launch, to come up with substantial improvements to the athletic sock:

  • Stay Up Technology – Bombas stay up, aren’t too tight, and don’t slip down. They tested 133 different tension levels to arrive at the perfect feel. (Calf socks only)
  • Blister Tab – A tiny ankle cushion that sits directly where your shoe hits your leg to prevent painful rubbing and chafing. (Ankle socks only)
  • HoneyComb Support System – The honeycomb is a naturally strong structure borrowed from bees. You get extra support and tightness in the arch where you need it most.
  • Performance Footbed – A reinforced footbed built for extreme comfort, not overwhelming thickness.
  • Y-Stitched Heel – A Y-shaped stitch creates a natural cup around your heel, so your sock stays in place.
  • Long Staple Pima Cotton – The most comfortable socks you’ll ever wear start with the most comfortable sock fabric known to mankind: Long Staple Pima Cotton. It’s warm in the winter, cool in the summer, with natural moisture wicking properties.

Plus, they’re pretty adorable.

I discovered Bombas when co-founders David Heath and Randy Goldberg appeared on ABC’s Shark Tank back in September. It’s actually pretty random that I even watched the episode, as I had been living under a rock the last few years and only started watching Shark Tank after my boss told me I had been missing out on a quality tv program (aka something great to watch when you’re committing to a full day of couch potato-ness). Bombas was in the first episode I watched via On-Demand and I proudly cheered for the duo when they scored a deal with Daymond John. Unlike other products I’ve since seen come and go on Shark Tank, I knew they had something good on their hands.

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Derek and I had the opportunity to put a few pairs of Bombas to the test this week. I’m happy to report they lived up to – and exceeded! – all expectations. They were comfortable on my run, didn’t slide off my feet in bed (anyone else have a problem losing socks in the middle of the night?), and were cozy in my boots during work. The socks have a great high-quality feel and look to them that really make them stand out in my current sock drawer.

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Bombas has donated over 150,000 socks to those in need since launching in Oct 2013. You can join the cause by purchasing your own pair of Bombas. The first 100 readers who use the discount code MEALSMILES during check out will receive 20% off their first order – Click here to receive 20% off your order.

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Maddie approves.

 

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