Sunday, January 19, 2014

Festival of Chocolate

by Meghann on January 19, 2014

Have I ever told you I’m a marketer’s dream? Because I totally am.

I was driving home from work last week and I passed two digital billboards advertising The Festival of Chocolate coming to MOSI this weekend.  Obviously this was a sign I had to go.



The truth is I’ve known about The Festival of Chocolate for a few years. It’s an annual festival that comes to MOSI every January. Unfortunately I’m usually busy the weekend it’s here, but this year I just happened to be free and the billboard was a good reminder that I needed to go.


It didn’t take much convincing to bring Derek along. All I had to do was mention chocolate and he was sold. We love our chocolate!

The Festival of Chocolate highlights the science, health benefits, production, and overall deliciousness of chocolate.  A ticket to the festival is included with your day pass to MOSI or free if you’re a member.


I’d never been inside MOSI before so it was fun to explore the other exhibits, while enjoying the chocolate festival. Our ticket also came with a free movie at their Imax Dome (we saw “The Great Universe”).


Once inside we headed straight to the “Chocolate Candy Store,” where a couple dozen vendors were sampling and selling their prized chocolate treats.

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Items were sold in chocolate coin currency. Each item was a certain number of coins, and each coin was equivalent of $1.


We had 15 coins (or $15).



Highlights included a chocolate cupcake from Sweet Tweets


A chocolate brownie/ strawberry bite


Chocolate covered strawberries with Fruity Pebbles

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And a hazelnut macaroon


If I’m being honest, most items were overpriced. They played the same game most food festivals do – change the currency to a coin or ticket instead of $$ so it makes you feel like you’re spending less than what you really are (especially considering our tickets into the festival were $20 each). However, I understand specialty items (and putting on events!) is $$$ so there’s that.

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On the plus side, they did have a good amount of free samples to try.



After we spent all our coins in the candy store, we made our way through the rest of the festival where they had various chocolate themed booths around the museum.

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We rounded out the afternoon with our movie in the IMAX dome.

So now I can mark “Festival of Chocolate” off the ole bucket list. It was fun, but definitely a lot different than I was expecting. I thought it would be more like the Great American Pie Festival, where you pay a flat rate and have unlimited access sampling the pie buffet. I was also hoping to see impressive chocolate sculptures or other chocolate themed displays. This was more like the Epcot Food & Wine Festival, where you pay a hefty amount for a ticket to get into the event then pay even more to sample your way through it (though with both events you also have access to the theme park/ museum exhibits).

I would also say a lot of the festival activities were kid themed. It would have been better to have a kid to tag along with (mental note: borrow kid for next festival).

What’s your favorite chocolate item?

I’ll have to admit I was drawn to all things that included both chocolate and nuts. If it has to do with a combination of chocolate and nuts (or peanut butter!), I’m usually sold.

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