Friday, December 13, 2013

Run Transcend

by Meghann on December 13, 2013

While I was in San Diego last week I got a text from my husband stating, “There’s a huge a$$ box for you.”

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He wasn’t kidding. The box could easily be repurposed into a new ottoman.

I told him to open it and I believe the conversation went something like this, “It’s a toy… no, it’s a spaceship…. wait, it’s a shoe box? Babe, I need to send you a video of this.”

Yep, the spaceship was a shoebox! It was sent as part of Brooks’ marketing campaign introducing their new Transcend shoe.

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Can you imagine being part of the brainstorming shoe that led to a spaceship shoebox?

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“Hey team, we have an unlimited budget.. let’s get crazy! A shoebox from the future that plays a video, lights up, and opens automatically? Hellz yeah! Let’s get on it!”

Remember the giant chocolate egg they sent last year introducing the PureProject Drift shoe? Awesome.

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Before the spaceship opened, it played a video introducing the Transcend as a shoe from the future. He traveled through time to deliver the shoe and the technology used to create it. So thoughtful of him.

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Then, on the back was the thruster that you turn to actually open the box.

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Ta da! The shoes of the future!

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Pretty, aren’t they? I love the bright colors.. definitely eye catching.

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The Transcend is more of a traditional support shoe and features five key technologies that work together to provide its unique ride:

1. Super DNA – this advanced cushioning material provides the ultimate smooth ride that smartly adapts to your every stride.

2. Guide Rails – specialized plates built into the midsole revolutionize traditional stability by allowing your hips, knees and joints to move along their unique motion path while you run – all without any traditional posts.

3. Ideal Pressure Zones – transform the traditional idea of comfort by minimizing localized pressure evenly in the heel, midfoot and forefoot.

4. Ideal Heel – aligns your stride naturally and easily.

5. Plush upper – a combination of premium materials con

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See? Minimalist shoes can’t have all the fun. Supportive shoes can rock, too!

I’ll report back on the shoes after I take them for a spin and let you know what I think! Transcend officially hits shoes stores February 1st!

Divergent

I finished Divergent yesterday and, honestly, it didn’t “wow” me as much I was hoping it would. It was a good book, but I didn’t find myself unable-to-put-it-down as I had been with Hunger Games. The only part I was really hooked on was the climax of the book near the end. For a relatively quick read, I felt like it was really dragging during some parts. I also felt the love story was a little forced between Trice and Four. Maybe the love story picks up some steam in the rest of the series because I felt Tris would be better discovering herself without a man in her life.

However, I still plan to see the movie and will continue to read the remaining stories in the series. Here’s hoping the story picks up!

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