You know me, I’m a sucker for a good marketing campaign, and Brooks has a good one out right now. “#RunHappyIs” is an expansion of their popular #RunHappy campaign. The hashtag leads to a cool website that allows runners to customize their own graphic with what #RunHappy means to them.
It’s pretty easy to do.
You can either tweet what #RunHappyIs and @BrooksRunning will tweet back a link with your custom graphic:
Or you can go to http://is.runhappy.com to start from scratch.
You can fill in what #RunHappyIs, add your name/twitter handle, choose your background, then share with friends.
It’s just a FUN concept, plain and simple.
So what is “Run Happy” to you? Go to http://is.runhappy.com/ and share it with the world. 🙂
*I’m a Brooks Run Happy Ambassador. As always, all opinions are my own and I really do think this is a cool concept. Way to go Brooks!