Tuesday, April 30, 2013

#RunHappyIs

by Meghann on April 30, 2013

Screen shot 2013-04-30 at 9.02.51 PM.png

Screen shot 2013-04-30 at 9.05.48 PM.png

Screen shot 2013-04-30 at 9.07.42 PM.png

You know me, I’m a sucker for a good marketing campaign, and Brooks has a good one out right now. “#RunHappyIs” is an expansion of their popular #RunHappy campaign. The hashtag leads to a cool website that allows runners to customize their own graphic with what #RunHappy means to them.

Screen shot 2013-04-30 at 9.16.35 PM.png

It’s pretty easy to do.

You can either tweet what #RunHappyIs and @BrooksRunning will tweet back a link with your custom graphic:

Screen shot 2013-04-30 at 9.25.05 PM.png

Or you can go to http://is.runhappy.com to start from scratch.

Screen shot 2013-04-30 at 9.27.13 PM.png

You can fill in what #RunHappyIs, add your name/twitter handle, choose your background, then share with friends.

Screen shot 2013-04-30 at 9.28.37 PM.png

It’s just a FUN concept, plain and simple.

So what is “Run Happy” to you? Go to http://is.runhappy.com/ and share it with the world. 🙂

*I’m a Brooks Run Happy Ambassador. As always, all opinions are my own and I really do think this is a cool concept. Way to go Brooks!

c

{ Comments on this entry are closed }