BlogHer ’12 has officially come to an end.
And it went out with a bang.
We started yesterday morning with breakfast from Au Bon Pain.
After an awesome spread of breakfast at the conference on Friday, we were a little disappointed with the pure carb fest available Saturday. There was nothing but muffins and bagels. So we walked across the street to grab something quick. I was really craving oatmeal and made a bowl with peanut butter, almond slivers, and chocolate chips. Yes, still carb heavy, but I’ll take hot oatmeal with peanut butter over just a muffin any day.
I also bought an orange, but ended up finding some fruit salad on the far end of the breakfast buffet that I had instead.
My first session of the morning was on affiliate marketing.
To be honest, I knew zilch about affiliate marketing going into this session. I learned a lot about affiliate networks (something I didn’t know existed before yesterday), but I’m not sure if it’s a great fit for my blog. It was still interesting to hear what worked for other bloggers and how they arrived at that point.
I stepped into another session after affiliate marketing, but wasn’t over the moon about the content. I checked Twitter and discovered the other sessions going on weren’t winning over the crowd either. I ran into Gina in the hallway and together we headed to the sponsored suites on the 42nd floor. We grabbed some mini cupcakes at one suite, then discovered free 10 minute massages thanks to RosceaFacts.com.
We were fans.
Lunch was served promptly at noon.
I had two sandwich slivers, taboule, and a feta and watermelon salad.
A raspberry tart for dessert (+2 cream puffs)
Katie Couric was our lunchtime key note. She covered everything from her new show, to being a single mom, to how she uses social media outlets to gather questions for interviews. I loved how honest and real she was, admitting she couldn’t do it all without help and thanking her nanny for helping to raise her daughters. I have a new appreciation for Katie Couric.
P.S. Laying down is so much more comfortable than sitting up.
After Katie spoke, I headed back to the expo to network a little bit.
Soy sauce ice cream = NOT good. But, really, it was ice cream made with soy sauce… what was I expecting?!?!
The So Delicious Almond Mocha Ice Cream bar was much better.
I got a mini-makeover (hmm…. not sure the cat eye look is for me)
And ran into Theodoragetting her nails did.(
I had an appointment with the Starbucks demonstration suite because I was curious about their new Verismo machine, which is basically their branded version of the Keurig.
The Verismo uses a pod system, which can produce coffee, espresso, or lattes.
I selected the latte option. First went the milk pod, which was dried 100% dairy milk that was steamed and poured. Then, the espresso pod was inserted and dripped directly into the steamed milk.
I loved the compact sleek look of the Verismo, and how it had the various latte, coffee, and espresso options. The coffee was rich and strong, as was the espresso. The price point for the machine itself wasn’t terrible ($199) compared to other espresso pod machines of similar caliber, but the price point on the cups (I forget the exact number, but a little more than $1 per cup) and the fact that you couldn’t use a reusable type cup with the machine would turn me off. I think this product has room to grow and I’m curious how competitive it stays in the market.
The last session I attended at BlogHer, was possibly the best session I’ve ever attended at a blogging conference. It covered a lot of practical advice in regards to working and engaging with brands. There was a lot of takeaway that I’m still mulling over. The whole weekend was actually filled with a lot of great advice that I’m still trying to collect my thoughts on. I plan to write a “What I Learned at BlogHer” post once I’ve had a chance to let it all sink in.
After the last session, Theodora, Ashley, and I felt like we needed some fresh air. We’d been inside all day and needed to get out and stretch our legs. We walked a block or two before finding a quiet table outside and ordering a glass of wine and sparkling water.
“We’re on a conference call”
Ashley’s super-duper amazing husband joined us for a drink, then was sweet enough to take our bags back to the house.
Did i mention how much he rocks?
Also, off-topic side note, maxi dresses rock too. They were definitely the must-wear trend of BlogHer ’12 as everyone was wearing one. Including Theodora and I.
I need to wear maxi dresses more often. I was extremely comfortable all day and didn’t have to worry about flashing anyone every time I stood up. Winning.
We headed back to BlogHer for the “Come As You Are” official party.
Then headed to the BlogHer Style Show.
Look who I found!
Roni and I have been running in the same blogging circles for years, but this was the first time we’ve ever had the chance to meet face-to-face. It was great to finally say “Hi!” in person.
The fashion show was fun. They brought on a few fashion and style bloggers and paired them with adorable pooches who were also dressed to the nines in stylish gear.
I’m telling you, the dogs stole the show.
We left the fashion show ready for dinner and met our friend Michael at a nearby Mexican restaurant.
I started with a fancy cucumber based margarita that was pretty amazing.
We shared chips and guacamole.
And I ordered the streak tacos
Another great day and night filled with amazing friends.
Ashley and I tried watching some of the Olympics, but I’m pretty sure I passed out before the first commercial break. I was done.