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South by Southwest

by Meghann on March 10, 2012

I’m alive! I survived my first day of South by Southwest! Woo hoo!


For a minute there, I didn’t think I would – South by Southwest is INSANE!

After fighting a heavy mix of traffic, rain, and hail(!) on my way to the convention center this morning, I arrived only to find crowds of people, clogged hallways, and a registration line that wrapped around the convention center.


Mix all of that with a phone that wasn’t working and my inability to locate map, and you have a mini panic attack in the making. It was too much to handle, so I found a corner, sat down, and just took a minute to breathe.

I instantly felt better. Sometimes a deep breath is all you need to calm yourself down.

The weather today really was awful. It was rainy, cold, and just very blah.


Toms + long jeans = worst decision ever. The two never dried and my cold feet and legs just kept me cold all day. Brrr….


Meg and I had these grand plans of locating one of the delicious restaurants recommended near the convention center, but the rain was too much for us to handle. We set out for one lunch spot, but ended up at the first food place we found – Cafe Crepe.


Cafe Crepe is located about two blocks from the convention center and had two things we were after – good food and hot beverages. Sold!

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I warmed up with a hot green tea. (and continued to sip on hot water after that was gone)


For lunch I ordered the ‘Italian’ which was filled with basil, mozzarella, prosciutto, and tomato.


It tasted just like a pizza! Delicious.


For dessert we split the pear, walnut, brie, and honey calzone. It was good, but I thought it needed some chocolate to truly be considered dessert.


After lunch I had a little more success at SXSW.


I got my badge, figured my phone out, and found this pretty lady.


Rachel and I have sort of bonded together for the weekend. Without her, I would be so lost. The schedule setup for SXSW can be a bit overwhelming, but once you break it down by interests and panel locations – it’s not that bad. We are going to try to divide and conquer the branding and marketing panels through the weekend.

Once I found Rachel, the afternoon flew by. We found a corner and had a good chat that covered everything from wedding stuff to marketing for women in social media. It really wasn’t long before our friend Kristin was calling to tell us she was on her way to pick us up.

Kristin recently moved to Austin and was kind enough to drive us a tad out of the city center for an early dinner at Tacos and Tequila.


This is the menu I was really interested.


One cucumber jalapeno margarita, please. πŸ˜‰


(it was good, but not as spicy as I was expecting!).

The table started with chips and queso.


Two bags were delivered with the dips and queso. I reached in the bag closest to me expecting to find tortilla chips, but found this instead.


Sweet potato chips? That’s different in a Mexican restaurant. Not bad – just different. The other bag had tortilla chips, but I think my sweet potato chip consumption outweighed the tortilla ones.

For dinner I ordered a platter that included a vegetable skewer, a corn crusted chicken taco, a shrimp taco, and a black bean cake.


Everything was so good – exactly what I was craving! And that black bean cake? It was crusted in some sort of cornmeal that reminded me of a tamale without the husk – so good!


We hit up the flagship Whole Food (and I tried to dream up how I could move to Austin just so I can shop there on a regular basis – it’s HUGE!) and picked up dessert.


The Apple Vegan Harvest Cake Slice caught my attention.


It tasted a lot like carrot cake. I loved the creamy sweet frosting and appreciates how moist and airy the cake was. Yum.


And you’ll never guess where we ended up next…

Austin Target Run.jpg

What?! We needed rain boots! And warm jackets! And about a million other things we only discovered we needed once we got there.

It was cold and wet and it’s a shame that none of us had it in us to explore the SXSW night scene. We’ll hit some parties tomorrow. Pinky swear. πŸ˜‰

Good night!

1 Kristen @ notsodomesticated March 10, 2012 at 7:00 am

All of that food looks awesome!! Sorry to hear about having to sit in wet jeans … that is NEVER fun! πŸ™
Kristen @ notsodomesticated recently posted..My butt-kicking workout + Whatcha Reading

2 ash bear March 10, 2012 at 8:09 am

That restaurant looks delicious! I love a good Mexican restaurant on a Friday night. Sometimes laughter, a good margarita, and food is all you need to forget a bad day. Oh Target, of course you found more things you need! πŸ™‚
ash bear recently posted..Friday Face Time: Favorite Office Snacks and Traveling to NYC

3 Lindsay @ Running the Windy City March 10, 2012 at 8:46 am

Woah, a cucumber jalapeno margarita? Crazy!!

I’m glad you’re having a good time and figured everything out πŸ™‚
Lindsay @ Running the Windy City recently posted..Celebrations {A Furball Birthday & Date Night}

4 Caroline @ After Dinner Dance March 10, 2012 at 9:36 am

I’ve never seen sweet potato chips at a Mexican restaurant in Texas – weird! Kind of cool though I guess.
Caroline @ After Dinner Dance recently posted..Energizing Avocado Pasta

5 Rachel Wilkerson March 10, 2012 at 9:45 am

What a crazy first day!! I would have been lost — or at least spending 2 hours at registration — without you too. Loved your recap and I’m looking forward to tackling the conference (and the rain and the parties!) today!

6 Chelsea March 10, 2012 at 10:23 am

The weather is so nasty right now all across Texas πŸ™ Austin is so gorgeous during the summer. It makes me sad you don’t get to see its true beauty because the stinkin’ rainnn.

7 sarah jane March 10, 2012 at 10:31 am

you were SO close to TAVERNA… you HAVE to go.

8 ellen March 10, 2012 at 10:32 am

where were your teammates??

9 Bjorg March 10, 2012 at 11:34 am

Looks like a day with good food and friends πŸ™‚ enjoy the time there πŸ™‚
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10 Jessica @ The Process of Healing March 10, 2012 at 11:54 am

Don’t you love the unpredictable March weather?! Your dinner looks AMAZING!!!!
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11 Ashley March 10, 2012 at 12:18 pm

I have dreams about that Whole Foods in Austin. It is amazing!! They have an awesome breakfast burrito bar if you get a chance to go back!
Ashley recently posted..Beans and Bowling

12 Katie @ Talk Less, Say More March 10, 2012 at 12:22 pm

If you have the chance, you should check out The Lumineers. I used to manage them (until they got picked up by a larger company!) but you are guaranteed an AWESOME show! No lie!
Katie @ Talk Less, Say More recently posted..A to Z About Me!

13 melissa (fitnessnyc) March 10, 2012 at 12:57 pm

Rachel is awesome. It sounds like quite the event. The food looks amazing!
melissa (fitnessnyc) recently posted..Where to Eat on No Meat Friday

14 Hilary March 10, 2012 at 1:10 pm

OOoohh…sounds fun! Hope you stay warm today and have more exciting adventures. πŸ™‚
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15 Annette @ EnjoyYourHealthyLife March 10, 2012 at 1:15 pm

Ahhh I hate wet shoes and jeans and socks. YUCK. Hope today is better! But that food DOES look amazingly delicious!
Annette @ EnjoyYourHealthyLife recently posted..Gluteal Muscles

16 Jessica @ Sushi & Sit-Ups March 10, 2012 at 1:31 pm

A whole restaurant dedicated to crepes? Sounds delicious!
Jessica @ Sushi & Sit-Ups recently posted..Wall Street Cantina

17 Sloane @ My Life in Florida March 10, 2012 at 3:19 pm

I went into Target for face wash and $200 later I realized I forgot the face wash! Your trip seems great by the ways!
Sloane @ My Life in Florida recently posted..First Published Article!!

18 Shanna @Stilettos and Running Shoes March 11, 2012 at 12:23 am

I’ve been to that crepe place twice so far this weekend! I think it’s part that I’ve just been in a crepe phase, part that place is open late and perfect post-happy hour crazyness. They have delicious sweet crepes – try the derby!!! #sxsw ftw!!!
Shanna @Stilettos and Running Shoes recently posted..noblekt: @ShannaSCook you are comiiiiinnnnnnnggggggg!!!! My life is about to improve enormously πŸ˜€

19 Katie @ Peace Love & Oats March 11, 2012 at 4:42 pm

Oooo that mexican food looks so good, as does the crepe! I used to love crepes, I need to find somewhere with GF crepes!
Katie @ Peace Love & Oats recently posted..Flying South

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